YouTube Music rumored to launch on Tuesday along with rebranded YouTube Premium

Posted May 17, 2018

Originally launched back in 2015, YouTube Red was a hit for its ad-free experience and original content.

YouTube Music will also sit alongside a separate "YouTube Premium" subscription, which will cost $11.99 a month.

"YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube's tremendous catalog of remixes, live performances, covers and music videos that you can't find anywhere else - all simply organized and personalized". However, note that those three features only apply to music content.

There will be a new YouTube Music app, which will feature a personalized home screen which "dynamically adapts to provide recommendations based on people's listening history, where they are and what they're doing". So far, however, it hasn't exactly taken off, pushing Google to launch a new YouTube Music service that will hopefully make things a bit less confusing. And thanks to Bob Lefsetz posting a rambling preview, we're don't have to wait much longer.

CNet reported that the company's YouTube Red will be renamed to YouTube Premium, and will bundle YouTube Music with ad-free original shows for $12 a month. Google has worked hard over the past few years to create algorithms that detect licensed music and immediately shuts them down, but there is still a lot of free music on YouTube that no one but Google is benefiting from.

In the meantime, what are your thoughts on the upcoming changes to YouTube Music? Entering the gym? We'll suggest some beats to get the heart-rate going.

Like Google's messaging focus, YouTube's efforts to spin out successful streaming and music products has felt confusing and haphazard. "And if you use Google Play Music, nothing will change - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always", wrote Roman.

YouTube is the Internet's biggest video site, with more than 1.8 billion accounts tuning in every month. That also includes ad-free, background play and downloads across all of YouTube, plus the promise of more original shows from all over the world.

For existing YouTube Red members, the current price will continue for YouTube Premium, it said.

YouTube Music, which soft launches on Tuesday, will cost that exact same amount, putting it on the same level as Spotify and Apple Music. If you want to know when the new YouTube Music is available in your country, head to and let us know you're interested.

But new markets are "coming soon", which includes Canada, along with Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.