Poll suggests Facebook's US loyalty intact

Posted May 08, 2018

Analysts however, pointed out that the survey was limited to the US and that they are waiting to see how the social media giant's sales perform in the second quarter.

Conducted online, the Reuters/Ipsos survey questioned 2,194 American adults between 26 and 30 April. Half of those polled decided not to change the way the used the social media site.

The remaining quarter said that they were using it less recently, had stopped using it or deleted their account.

Roughly 23 percent report using Facebook less recently.

He added, "I have yet to read an article that says a single person has been harmed by the breach". "Nobody's outraged on a visceral level".

The vast majority of Facebook's US users have stayed loyal to the social network following recent revelations of personal data-harvesting by political consultancy Cambridge Analytica, according to a Reuters/Ipsos poll.

Facebook admitted that the data of up to 87 million users was passed on illegally to Cambridge Analytica.

Surveys generally reveal a bell curve when it comes to social media privacy.

The United States and Canada have launched investigations, both statewide and national.

In recent weeks, the Mark Zuckerberg-led company has taken several steps to improve user privacy, most recently announcing a "Clear History " privacy tool.

The Information Commissioner's Office (ICO) served an enforcement notice on SCL Elections, Cambridge Analytica's parent company, on Friday.

The results of the Reuters/Ipsos survey are a stark contrast to a recent survey done by the Ponemon Institute, a USA -based think tank, when it comes to Facebook and privacy.

In the first quarter its sales rose by almost 50% with profits reaching US$ 4.9bn compared to US$ 3bn past year.

Most of Facebook's USA users have remained loyal to the social network despite revelations that a political consultancy collected information about millions of accounts without owners' permission, a Reuters/Ipsos poll released on Sunday showed.

While the minister welcomed certain changes Facebook had brought about to protect user privacy, Barley wrote that Facebook had so far failed to assume responsibility for its inappropriate corporate behaviour and criticised plans to transfer the storage of some user data from the European Union (EU) to the US.

User activity appears to be returning to normal, an Angus Reid Institute/Global News poll released in mid-March, looks quite different.